Bharti Airtel has launched 4G services in six new towns in Punjab, India, and expanded the service in nine existing towns in the state.
Airtel 4G is now available in Rajpura, Nabha, Zirakpur, Kharar, Rayya and Chaheru. The service is offered through a range of devices including mobile phones, dongles, 4G hotspots and CPEs.
Airtel has led the 4G wave in India, after it launched the first 4G network in Kolkata in April 2012. Airtel currently offers 4G service over 300 towns across India.
Commenting on announcement, Manu Sood, Hub CEO – Upper North, Bharti Airtel said, “As customers across these 15 towns in Punjab are showing an increasing propensity for consuming data services, we at Airtel are excited to take the lead in further expanding the power of blazing 4G speeds to the market. Today, as we expand Airtel 4G for our customers in the state, they will be uniquely positioned for a superlative 4G experience. We are committed to building a world class 4G network in the region”.
As a special offer, Airtel offers its mobile app Wynk Movies, a first of its kind movie mall that will offer a specially curated library of thousands of movies and other popular videos to 4G customers.
To woo customers, Airtel is offering 4G at 3G data price with prepaid packs starting at INR 44. In addition, with every 4G SIM swap, Airtel is offering six months of unlimited music streaming and downloads on Wynk Music and five free movies per month for six months on the Eros Now channel of Wynk Movies.
Through its automated platform Flexpage, Airtel customers can also track their data usage and get real time usage alerts. They can also upgrade their mobile plan on the go.
Airtel, in partnership with Flipkart, is offering a number of 4G devices bundled with attractive 4G data package from Airtel. These include devices from Samsung, Xiaomi, Motorola, Lenovo, Asus and Huawei.
Market reports reveal that the pace of 4G will be quicker than 3G. Bank of America Merrill Lynch recently said 4G LTE subscribers in India are set to reach 90 million by 2017-18 from almost zero in 2015-16, said a report by Bank of America Merrill Lynch.
Rajani Baburajan
