Vodafone India prices 500MB data at Rs 25 for 2G and Rs 49 for 3G

Telecom Lead Asia: Vodafone India has priced 500MB data schemes at Rs 25 for 2G and Rs 49 for 3G.

Available for both postpaid and prepaid mobile customer across the country, the One Time Trial Pack is available with a validity of 7 days and has a limit of 500MB.

The company’s new scheme is significant as Vodafone India seeks to improve growth in data business. The telecom service provider reported 23.8 percent growth in data revenue to £94 million in Q3 2012-13 against £83 million in the same period previous fiscal. This growth was driven by an increase in customers taking data bundles and an increase in 2G data pricing.

At 31 December 2012, Vodafone India’s active data customers reached 33.1 million, including 2.5 million 3G subscribers. The company will be in a position to increase 3G user base due to the new schemes.

During the third quarter, the telecom operator’s service revenue increased by 9 percent, driven by strong growth in mobile voice minutes.

Vodafone India, which is promoting its mobile broadband schemes, says its objective is to drive mobile internet adoption among non-internet users in India. Vodafone has around 147 million customers across the country.

Vivek Mathur, chief commercial officer, Vodafone, said: “We have introduced a new category of trial packs to make mobile internet more interesting, less intimidating for them. We see potential in this offer as non-users will be able to discover the benefits of mobile internet and how it can change their lives.”

These trial packs are customized to suit the internet usage pattern and handset types of different customers. For example, if a customer is a 2G mobile internet user and has a 3G handset, he/she will be offered a 3G internet trial pack.

 This offer is not available on Paper / E-Top Up. In case a pre-paid customer has already subscribed for internet, this pack will overwrite the current internet pack. In case of postpaid customer, the trial pack would be additive and customer would go back to the current internet pack subscribed if any.

editor@telecomlead.com

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