Internet players such as Spotify, Google or Facebook — invest over $30 billion per annum in physical networks, facilities and equipment, and nearly $100 billion between 2011 and 2013.
The lion’s share of $30 billion over three years goes to Europe, said a study by Analysys Mason and commissioned by Google.
The global study focused on online companies such as Spotify, Google or Facebook, as well as online businesses of multi-platform players such as the BBC or the New York Times.
Europe is the largest destination for this investment: over a third, amounting to $10 billion annually, goes into European networks and facilities, the study said.
Europe hosts the world’s largest IXPs, and has a large population of Internet users. As a result, it is attracting investment by US companies, especially in data centre facilities, as well as investment by local Internet players such as Spotify and the BBC.
Pix source: Intel
