Half of all TV and video viewing will be on a mobile screen by 2020, registering 85 percent increase since 2010, according to Ericsson ConsumerLab TV and Media report.

Almost a quarter of TV and video viewing will be on smartphones alone, almost 160 percent increase since 2010.

Total TV and video viewing time will be reaching approximately 31 hours per week by 2020 – roughly an hour more than today.

There will be demand for mobile-friendly content, higher network, and also opportunities for new revenue streams.

1 in 3 consumers will be becoming VR users by 2020.

“VR has the potential to bring together people from all over the world and create deeper, more personalized, and more complementary media experiences,” said Anders Erlandsson, senior advisor, Ericsson ConsumerLab.

Time spent watching TV and video content has reached 30 hours a week, including active viewing of scheduled linear TV, live and on-demand internet services, downloaded and recorded content, as well as DVD and Blu-ray.

Close to 60 percent of viewers now prefer on-demand viewing over scheduled linear TV viewing, an increase of around 50 percent since 2010.

The average number of used on-demand services has increased from 1.6 in 2012 to 3.8 services in 2017 per person.

2 in 5 consumers already pay for on-demand TV and video services today and nearly a third (32 percent) say they will increase their on-demand spending in the next 6-12 months.

Approximately 70 percent of consumers now watch videos on a smartphone – double the amount from 2012 – making up a fifth of total TV and video viewing.

16-19-year-olds watch the most content each week (33 hours), an increase of almost 10 hours a week since 2010. More than half of this demographic spend their time watching content on-demand, with more than 60 percent of their TV and video viewing hours spent on a mobile device screen.

The average time spent on searching for video content has increased to almost one hour per day, an increase of 13 percent since last year. 1 in 8 consumers believe they will get lost in the vast amount of available content in the future.