DISH Network has appointed Scott Skurnick as vice president of digital acquisition.
He will lead DISH Network’s digital efforts to attract consumers to our brand and to convert them into customers.
Most recently, Skurnick worked as divisional vice president of customer acquisition at Sears Holdings where he was responsible for paid search, search engine optimization (SEO), datafeeds, affiliates and retargeting for both Sears .com and Kmart .com.
Prior to Sears, Scott spent almost 7 years with automotive publisher Edmunds .com as an executive director overseeing both SEO and social media. Scott also worked with Circuitcity .com and Officemax .com.
