Nxt Digital, Hinduja Group’s Headend-In-The-Sky (HITS) service, has lined up an investment of $100 million in India to roll out its digital TV distribution platform.

“In Phase 3 and 4 of the Digital Addressable Systems which will cover 100 million households, we see immense opportunity to help Multiple System Operators (MSOs) shift from their analog system to the digital one and have planned $100 million investment,” said Tony D’Silva, managing director of Grant Investrade.

Nxt Digital is owned by Grant Investrade Limited, a wholly-owned subsidiary of Hinduja Ventures Ltd.

The company earlier invested $80 million to launch the HITS platform which it claims to reduce the MSOs operating cost significantly.

The company’s platform offers cable operators to shift to the digital platform from the existing analog one.

IANS