Indian MSO Aadhar Digital Vision picks Verimatrix video content authority system

Telecom Lead @ Convergence India 2013: Aadhar Digital Vision (ADV), a Chennai-based multi-system operator (MSO), has tapped the Verimatrix Video Content Authority System (VCAS) architecture to provide revenue security for its new digital cable TV service.

ADV is a large consortium of cable TV operators that is working to digitize sizeable pockets of Chennai, as well as other cities in Tamil Nadu.

Steve Oetegenn, chief sales and marketing officer, Verimatrix

“As we move into this exciting new digitalization era, we needed a partner that could provide us with a scalable revenue security solution that can grow as we add new services and content offerings,” said P Basker, managing director, ADV. “Verimatrix is an ideal partner for us as their VCAS solution not only exceeds our technology requirements, but also because its team of experts shares our commitment to customer service and innovation.”

ADV is relying on VCAS for DVB to secure its linear content library and associated revenue for broadcast services over its newly digitized cable network. The cardless conditional access solution enables ADV to combine standards-based Digital Video Broadcast (DVB) technology for broadcast distribution with the interactivity of IP-based networks using a single security system.

ADV plans to provide nearly 500 digital quality channels to its subscribers via DVB-C set top boxes (STB). Deploying Verimatrix’s proven cardless security solution within the STB offers ADV hardware-level security without the logistics associated with the management of physical cards. The solution is also extremely scalable, and will enable ADV to easily add both multi-screen and hybrid DVB-OTT services in the future.

Steve Oetegenn, chief sales and marketing officer, Verimatrix, said: “Our VCAS for DVB solution provides conditional access for one-way networks, helping ADV protect their existing network investments while they prepare for the future and create a competitive advantage.”

Verimatrix is demonstrating its revenue security solutions at Convergence India 2013, 16-18 January in New Delhi.

ALSO READ: Thamizhaga Cable TV Communication (TCCL), a cable multi-service operator in India, recently selected the Verimatrix Video Content Authority System (VCAS) architecture to provide cardless revenue security for its new digital cable TV service.

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