Telecom Lead Asia: Chinese cable operator Henan Cable has selected Motorola Mobility’s HMC3000 DVB-C HD set-top boxes to digitize its set-top portfolio and tap digital video services.
Motorola’s latest Media Engagement Barometer, released this week, shows that China is a content hungry market with mature multi-screen behaviours.
Chinese audiences are watching an average of 22 hours of TV content a week compared to the global average of 19 hours. This poses a challenge for cable operators who want to increase choice and quality whilst keeping costs low.
“As a competitive player in the Chinese market we’re constantly looking to drive efficiencies into our video delivery model whilst improving the service to our subscribers,” said Wang Daoyi, chief technology officer, Henan Cable.
China’s official analogue switch-off will take place sometime after 2015, putting Henan Cable in the perfect position to capitalize on the digital expansion and attract new subscribers.
Meanwhile, Motorola Mobility — as part of its expansion in Asian broadcasting market — is also launching its GT-3 transcoder for the first time.
Motorola Mobility’s GT-3 Multiple Bit Rate (MBR) Transcoder brings multi-screen video quality and channel density to service providers. It can process three billion pixels of video content per second – exceeding traditional server-based MBR transcoders.
It uses the latest silicon technology and Motorola’s custom video compression algorithms to enable rich, multi-screen HD and SD everywhere experiences from a 1RU, energy-efficient device. Additional benefits include ad insertion support and system-level redundancy for 24×7 availability.
Subscribers benefit from better experiences on TVs, PCs, tablets and smartphones as consumers are watching more content, in more places around the home and on more devices than ever before.
Motorola will address issues faced by service providers who want to deliver high-quality content regardless of device in a way that doesn’t stretch networks and budgets.
