At the Mobile World Congress 2014, Ericsson will showcase its Future TV Anywhere vision demonstrating its user interface and capabilities.
As part of its Future TV Anywhere vision, Ericsson is looking at transforming TV viewing experience across the world.
Recently, Ericsson has invested in Mediaroom and Azuki Systems to enhance its offerings in the broadcasting space.
Ericsson integrates Pay TV service quality and content depth, with the personalization, interactivity and multi-screen viewing capabilities of OTT services.
Ericsson Future TV Anywhere delivers on the vision of innovative and seamless viewing experiences that can rapidly evolve at web speed
TV service operators are challenged to drive innovation and efficiency at an increasing pace. In the Networked Society, by 2020 there will be at least 50 billion connected devices, 15 billion of which will offer video to users.
ABI Research says Pay TV services will continue to serve as the primary video entertainment solution for many consumers, but overall time spent watching online video is expected to pass 21 hours per month by 2019, up from 12.7 hours in 2013 (worldwide average among online video viewers).
Ericsson is trying to tap this big opportunity in the TV space. Ericsson Future TV Anywhere platform brings modern Web technologies to the TV operator world. This will enable operators to combine the quality of service and content depth of Pay TV with the interactivity and multi-screen capabilities of Over the Top (OTT) video start-ups.
Telco IPTV operators AT&T, China Telecom, and Deutsche Telekom continue to enjoy strong growth in new subscribers and ARPU, showing that competitive providers with differentiated services can successfully steal share away from incumbent cable operators, according to Infonetics Research.
Ericsson said the new software as a service platform assists TV operators to respond to a changing marketplace. They can deploy and scale of services while accommodating the intense loads associated with live TV. The system uses analytics driven by big data, helping operators manage new investments quickly and cost-effectively.
“Pay TV at Web speed is a critical element in Ericsson’s TV and Media strategy, enabling innovation and implementation so that our customers can win in this highly competitive marketplace,” said Per Borgklint, senior vice president and head of Business Unit Support Solutions at Ericsson.
