Deutsche Telekom today said it is targeting revenue of EUR 600 million from the SME segment. At the CeBIT 2014, the mobile operator will announce its new plans.
The telecom operator will fine tune its telecom and IT solutions for the rapidly growing SME sector, the company said.
Recently, Chinese ICT solutions vendors Huawei and ZTE said they would showcase their new enterprise offerings at CeBIT 2014.
Also read: Deutsche Telekom outlines network strategy
As per a new partner program, for the first time, a partner network of regional systems providers will advise Germany’s SMEs on behalf of Deutsche Telekom, sell the Group’s IT solutions and perform the local installation. Deutsche Telekom is planning the network to grow to 30 partners by the end of 2014.
Deutsche Telekom revenue grew 3.4 percent in the full year to EUR 60.1 billion, with year-on-year growth of as much as 6.5 percent in the fourth quarter. Net profit reached EUR 930 million.
Recently, Bitkom, an industry association, said SME investments in ICT will increase by nearly EUR three billion by 2018, to EUR 28.3 billion. While the telecom portion is expected to stagnate, the IT segment of the market will grow by 5.3 percent per year. Cloud services are expected to grow by 33 percent over the same period.
Reinhard Clemens, management board member for T-Systems, said: “Previously, many solutions were available exclusively to corporate customers, due to the technical effort and staff expense involved.”
SMEs can afford solutions from SAP and VMware. SMEs will manage their PC workplaces from the cloud, just like major corporations do. They will save license fees and maintenance costs, while at the same time enabling their employees to work flexibly on mobile devices. In these scenarios, Deutsche Telekom assumes end-to-end responsibility, guaranteeing data privacy and data security under German law, from German data centers.
On 28 February, 2014, the group said it would invest around EUR 30 billion as Capex (capital spending) during 2013-2015.
