Sony India announced
its strategy to double VAIO sales in India by selling 5 lakh laptop units in
FY11.

To ensure that this comprehensive product line-up reaches
the masses across India, Sony has a very aggressive expansion plan in place.
The distribution network would see an increase of about 700 outlets, raising
the count to 1500 in FY11 from 800 in the previous year. The company would also
open 30 exclusive VAIO Flagship stores in FY11 taking the total number to 50 as
a dedicated VAIO channel.

 

VAIO is already the
fastest growing laptop brand in India, according to IDC report 2010. With more
than 100 percent growth and the new product line-up will ensure that it becomes
even more closer to the Indian audience.

 

VAIO S, C, E & Y
series are tailor-made to suit the diverse lifestyle of the customers, so there
is a laptop for everyone, be it a business executive, style conscious youth,
students or even PC beginners.

 

VAIO contributes 20
percent to the total sales revenue of Sony India and hence a very important
part of our business. This year, our objective is to ensure that we offer a
VAIO to meet the lifestyle requirements of every customer,” said Masaru
Tamagawa, managing director, Sony India.

 

We have an exciting
product line-up of 62 models, a robust distribution network of 1500 outlets and
heavy marketing investment of Rs. 50 crore to reach our business target of 5
lakh units in FY11,” Tamagawa added.

 

Sony offers an extensive VAIO line-up that is aimed at
different consumer segments with varied lifestyle requirements ranging from
business class to college goers to even casual PC users. The price, features
and the captivating colours compliments the product ensemble and lends unique
beauty to the product offering.

 

The total product line-up, having 62 models, is available
in 16 captivating colours to ensure that customers across a variety of segments
have a personalized notebook that matches their idea of style.

 

By TelecomLead.com Team
[email protected]