Irdeto, a global software security and media technology company,
announced the acquisition of BayTSP, a search, discovery and anti-piracy
company.
Irdeto purchased BayTSP to expand its security portfolio and complement
its Irdeto ActiveCloak solution.
Following a recent acquisition of BD+ technology from Rovi, the BayTSP
deal demonstrates the company’s commitment to delivering end-to-end, dynamic
security solutions for media companies particularly the content creation and
distribution side of the business such as the Hollywood studios.
“The acquisition of BayTSP allows us to extend further our trusted,
end-to-end security partnering offering for media companies, and also initiates
a brand new area of growth into revenue-generating, business insights for our
customers with the valuable media consumption data we now have access to,” said
Graham Kill, CEO of Irdeto.
“We know better than anyone how critical it is to proactively and
aggressively fight digital theft, and BayTSP’s monitoring capabilities will
help us take digital piracy detection to an even higher level. The new business
intelligence technology, which uncovers hidden market opportunities and
insights, opens the door for Irdeto to not only protect our customer’s revenue
but to have a role in growing it,” Kill added.
Already providing dynamic security solutions to customers such as
Comcast, Sony and Toshiba, Irdeto identified a unique opportunity for BayTSP’s
intellectual property and patent licenses to complement its current portfolio
and broaden its online monitoring, detection and anti-piracy capabilities.
In particular, Irdeto will look to combine BayTSP’s managed services
with Irdeto ActiveCloak for Media. In addition, Irdeto will offer BayTSP’s
unique business intelligence solution, providing customers with actionable
market feedback and analytics that maximize content distribution and associated
revenue.
“It is a welcome opportunity to join an organization that shares our
vision of creating an environment where digital media is not stolen or misused
online,” said Stuart Rosove, CEO of BayTSP, who will remain with Irdeto.
By Telecomlead.com Team
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