NDS
announced that in the rapidly growing Indian pay-TV market its technology is
providing an enhanced TV viewing experience in 20 million homes.
With
an industry estimated average of five people per household, NDS is enabling a
compelling, next-generation TV experience for 100 million viewers; a milestone
that reinforces the company’s position as the leading supplier of digital
pay-TV solutions in India.
“We
entered the Indian pay-TV market in 1995 and this latest milestone is a
testament to not only our pioneering work with some of the most successful
cable TV and satellite platforms in India, but also to the remarkable growth in
the India pay-TV market,” said Sue Taylor, senior vice president and general manager,
NDS Asia Pacific.
“India
is expected to overtake the US in the number of DTH homes within the next year
3and we’re committed to helping operators introduce next-generation
applications that will continue to enhance their subscriber offering. As
India’s leading digital cable TV solutions provider, we are dedicated to
developing a full suite of affordable, scalable and future-ready solutions for
operators who want to digitise their networks to maintain a competitive
advantage,” Taylor added.
With
offices in Delhi, Mumbai and Bangalore NDS has invested over US$250 million in
India; the company currently employs over 1,900 people in India with its
largest presence an R&D centre in Bangalore. NDS has established
relationships with leading pay-TV operators throughout the country, including
Tata Sky and Airtel Digital TV in the DTH sector and DEN, Hathway and the newly
announced Darsh Digital and Jak Communications in the cable sector.
By
Telecomlead.com Team
[email protected]
