XTIFY, a provider of mobile engagement campaign tools for
the enterprise, announced the appointment of Michael Bordash as its chief
technology officer, bringing deep engineering and scalability experience.

Bordash will be responsible for technology, engineering
and operations for Xtify’s mobile engagement and geo-push notification
platform.

Enterprise adoption of mobile CRM tools is accelerating.
We searched for an industry veteran with experience building enterprise-class
technology, products and support processes that our growing customer base
expects,” said Josh Rochlin, CEO of Xtify.

His proven leadership in building and managing CRM
products will complement our team of skilled engineers,” Rochlin added

Prior to joining Xtify, Bordash was vice president of
Software Development at Experian where he directed all application development,
architecture and software quality assurance for Experian CheetahMail.
CheetahMail clients include Starbucks, Estee Lauder, Visa, Wyndham Hotels, and
Barnes & Noble.

By Telecomlead.com Team
[email protected]