Targeting Rs 8,000 crore market, IMImobile unveils cloud based mobile engagement platform
Telecom Lead India: Targeting the Rs 8,000 crore m-engagement market, VAS major IMImobile on Friday unveiled cloud based mobile engagement platform.
IMImobile OPENHOUSE, a cloud-based mobile engagement platform, works as a value-add bridge between telecom networks on one side and businesses, developers, and service providers on the other side.
The new cloud solution will allow businesses to setup and launch multi-channel customer engagement and employee productivity services using its ready-to-use engines.
Developers can use standards-compliant APIs on this platform to incorporate mobility into their
applications and services.
Marketers, enterprises, and developers can create and launch services, applications and campaigns.
“We estimate customer and employee engagement and employee productivity to be the prime drivers for this m-engagement platform,” said Vishwanath Alluri, founder & CEO, IMImobile.
IMImobile OPENHOUSE offers interactive business tools like SMS broadcast, Voice broadcast, Shortcodes, Longcodes, Keywords, Missed call to SMS, Missed call to call, SMS to call, Click to call, Polls, and Virtual IVRS. It also offers APIs such as Messaging API and Voice APIs.
Recently, TelecomLead.com reported that IBM announced that IMImobile, a mobile data technology infrastructure and solutions provider to telecom operators, media companies and enterprises, has deployed IBM software to improve its service and cloud infrastructure management processes.