Air India has announced the deployment of a mobile app to improve customer experience of over 18 million of its passengers.
The state-owned airline will implement the mobile platform iTravel by global technology provider SITA.
The launch is a part of the drive by the airline to increase direct consumer booking, domestically as well as internationally.
The app intends to simplify booking, check-in and management of passenger journey using mobile device.
India currently has over one billion mobile users, out of which 300 million are regular users, with predicted usage hike by 56 percent YoY.
The Air India app will enable booking and payment for a flight by instant and secure scanning of passport and credit card by the user.
The booking can then be managed on the mobile device of the passenger for seat selection, itinerary changes, additional service buying, meal selection and checking in.
Also, the integration of the app with Air India Flying Returns loyalty program will allow passengers to securely access details of points earned or other updates to their accounts.
The app available on Android, iOS and Windows, also allows the user to receive the boarding passes on either the user phone or smartwatch.
In addition, the passengers will receive regular updates on scheduled flights alongside mobile boarding.
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Recently, Air India was reported to have initiated talks with BSNL to install Wi-Fi services during flights, mainly to North America, Europe, Southeast Asia and Australia.
The airline has also inquired on an estimate cost for the same from the regulator, alongside conducting discussions with some international on-board internet providers.
Vina Krishnan
