Mobile VAS

Comviva ties-up with Bangladesh content providers

July 23, 2011

Comviva, a provider of mobile solutions beyond VAS,
announced its tie-ups with content providers and music label companies – GTech
and Sangeeta in Bangladesh.

Music is one application that has proved to be a major
success with subscribers globally, with subscribers embracing various
music-based services such as Ring Back Tones. Comviva has deep relationships
with the content partner ecosystem within Bangladesh and has been managing it
successfully for past several months to meet customer needs. We now work with
all the leading content providers and are able to provide and manage not only
local but also international labels. We also plan to replicate our content
management solution in Bangladesh,” said Milind Pathak, vice president, South
Asia, Comviva.

Our alliance with Comviva brings added-value to our
business and we are excited about the opportunity to work with this leading VAS
player. Bangladesh is quickly growing into a mobile powerhouse, with an
increasing number of mobile subscribers, there is a massive demand for mobile
content. Although full-track downloads and music streaming are set to
experience the sharpest growth, Ring Tones and Ring Back Tones are expected to
remain the largest revenue generator,” said Nazmul Haque Bhuiyan, proprietor,
GTech.

We are excited to be working with Comviva for the mobile
content services for their RBT services and serve operators in Bangladesh.
Sangeeta library of Ringtones includes the popular Rock Bands of Bangladesh,
albums of prominent and popular artists, latest bands, solo artists and Movie
Music,” said Md. Salim Khan, proprietor, Sangeeta.

With some recent partnerships with content providers in
Bangladesh, Comviva will now provide some of the most innovative mobile content
services in the country. The combination of partnering with leading content
partners, together with its proven expertise in deploying and managing music
services for operators across multiple growth markets, Comviva will further
drive the success of ring back tone services in Bangladesh.

Comviva delivers a range of applications – both home-grown
and third party – that engage subscribers and provide convenience,
entertainment and information services, whilst also addressing operator goals
of accelerating revenue growth. Comviva is among the top 3 content aggregators
for RBT and its CRBT solution powers ring back tones for over 13 million
subscribers with a leading operator in India. The company has continuously
enhanced its RBT offering to maintain subscriber stickiness, introducing ‘Star
2 Copy’ to simplify usage, “A” Party Caller Tunes’ to provide callers with a
choice of tune and AdsRBT to promote subscriber-relevant brands and enable
subsidized service usage. Handset and SIM independent, RBT is available to all
subscribers, whether prepaid, postpaid, fixed or wireless.