By Telecom Lead Team: Dialogic, a provider
of communications technologies for advanced networks, has launched its
software-based media server for mobile, broadband and cloud environments.
Dialogic PowerMedia Extended Media Server
(PowerMedia XMS) enables service providers to deliver standards-based
video conferencing features to create new and to enhance existing audio and web
conferencing services. The software based media server runs on physical and
virtual computing platforms and it scales to meet variable demand for
conferencing and other value added services (VAS).
Software media processing represents a
highly efficient approach to delivering VAS as it can reduce deployment and
operational costs, giving service providers an opportunity to improve their
overall business results by adding IP-based value added services such as
conferencing. Standard SIP call and media control protocols can simplify the
adoption and integration of PowerMedia XMS into a range of next generation
networks.
The global audio and web conferencing
market is poised to grow to $8.2 billion in 2015 from $6.2 billion in 2010,
driven by web conferencing on a global scale and audio conferencing in emerging
markets. It is a competitive market that demands efficient infrastructure and
flexibility in pricing and deployment models.
“End users are also seeking greater
interaction and collaboration through their conferences, with an emphasis on
video in one-to-few, one-to-many, and few-to-few web conferences,” said
according to Richard Thurston, lead analyst at Ovum Research.
“Dialogic PowerMedia Software has
enabled us to add video conferencing to our Service Delivery Platform and
integrated Application Server. We are now finding the addition of video
particularly attractive to global telecom carriers and telecom equipment
manufacturers,” said Elhum Vahdat, executive vice president of APEX
Voice Communications, a longtime Dialogic partner.
PowerMedia XMS enables service providers to
position themselves to remain competitive and increase revenue by adding video
calling and conferencing capabilities to their audio and web-conferencing
services, as well as other voice value added services.
Voiceserve (VSRV), a company that
develops and implements various types of software that facilitates the
deployment of Voice over Internet Protocol (VOIP) services globally, recently
introduced,
a new virtual office phone system service that offers mobile video conferencing
based on PowerMedia Software accessed through an open source software
interface.
“The SMB market is embracing
pay-as-you-go communications-as-a-service models and we are responding with a
highly competitive and innovative service that embraces BYOD smartphones and
our own standard SIP soft-clients as the preferred voice and video
endpoints,” said Chris Oglaza, CTO of Voiceserve.
“As the market heats up for mobile and
cloud-based interactive video solutions like conferencing, we believe
PowerMedia XMS will be an important enabling platform for service providers to
rapidly introduce innovative and competitive new services,” said Kevin
Gould, vice president and general manager, VAS and Cloud Enabling Business Unit
at Dialogic.
