Play, a mobile service provider in Poland, has selected the Comverse ONE Converged Billing & Active Customer Management solution to support expansion of services and functionalities for its 4G/LTE network.

Jorgen Bang-Jensen, Play CEO, said: “Evolving our billing platform to the next level, using rating capabilities of the Comverse ONE solution will unleash the capabilities of our newly launched 4G/LTE network.”

Play is anticipating that it can quickly roll out differentiating mobile products, new services and offers to create a better personalized customer experience while significantly reducing expenses — delivering more value to our customers at a better price.

Play will benefit from the following features:

Advanced LTE functional support for charging integration with LTE network, support for voice, video and messaging charging in an all-IP LTE environment, differential charging for VoLTE-based voice and video calls and more

Advanced virtualization technologies for reduced hardware footprint, lighter environmental impact, more cost-efficient operations and greater agility for future opportunities

Real-time marketing capabilities including flexible event based notifications for greater personalization, increased upsell opportunities, enhanced policy enforcement

Native Diameter, advanced ordering workflow engine, reduced level of customized code for efficient support of new charging models and rapid response to future market needs at lower cost