Apple achieves 40% growth in China smartphone market in Q3: Canalys

China smartphone market share Q3 2017Analyst firm Canalys has revealed the smartphone market share of Huawei, Oppo, Vivo, Xiaomi and Apple in China in Q3 2017.

Lenovo and ZTE are not in the top five list prepared by Canalys.

The report said smartphone shipments in China posted another quarter of decline. The China smartphone market fell 5 percent in Q3 2017 to 119 million units.

Huawei has 19 percent share in the China smartphone market.

Oppo has 18 percent share in China smartphone market.

Vivo’s 17 percent share in China smartphone market makes the third largest vendor in the third quarter of 2017.

Huawei grew smartphone shipments by 23 percent, shipping over 22 million units to take the lead in China.

Oppo declined slightly shipping 21 million units.

Vivo achieved 26 percent growth, shipping over 20 million units.

Apple in China
Apple growth in China Q3 2017Apple’s declining streak in China has come to an end, as shipments grew 40 percent from 8 million in Q3 2016 to about 11 million this quarter. This makes it Apple’s best performance in China in the last eight quarters. Apple growth has slowed considerably since the launch of the iPhone 6S.

Canalys said the mix of the iPhone 8 at launch is also higher than the corresponding mix of the iPhone 7 series at launch last year. However, despite launching three new devices this year, Apple’s success in China could be short-lived.

“Apple’s growth this quarter is only temporary. The high sell-in caters to the pent-up demand of iPhone upgraders in the absence of the iPhone X. Price cuts on earlier models after announcing the iPhone 8 have also helped. However, Apple is unlikely to sustain this growth in Q4,” said Canalys Research Analyst Mo Jia.

Excitement for the launch of the costly iPhone X is building in China. “While the iPhone X launches this week, its pricing structure and supply are inhibiting. The iPhone X will enjoy a healthy grey market status, but its popularity is unlikely to help Apple in the short term,” Mo Jia said.

Xiaomi is poised to break the dominance of Huawei, Oppo and Vivo next quarter, making it an even tighter battle to the top.

Canalys earlier said Xiaomi is likely to overtake Samsung in the India smartphone market thanks to its aggressive online marketing strategy.