Smartphone major Huawei has opened its first dedicated Middle East customer service center in Dubai, UAE.

The center in the Middle East will cater exclusively to customers using Huawei’s flagship device series, providing on-ground services – including home delivery across the entire UAE.

Huawei said its worldwide consumer sales increased 69 percent during the first half of 2015 to $9.09 billion. In 2014, the consumer business of Huawei clocked $12.2 billion revenue globally. The Middle East business recorded 48 percent growth in revenue during the first half of 2015.

Middle East is an important market for Huawei. IDC says total smartphone shipments in the Middle East and Africa are set to total 155 million units in 2015 after increasing 66 percent year-on-year during the first quarter. IDC recently ranked Huawei as the number two smartphone brand in the Middle East and Africa region with 8.9 percent market share in 2014.

Huawei has partnerships with retail leaders such as Axiom Telecom, SHAS in Saudi Arabia and ABT in Oman.

Last year alone, Huawei invested approximately 14 percent of its $46.5 billion annual revenue back into R&D.

Huawei generates two thirds of its revenue from markets outside of China.

Baburajan K
[email protected]