Intex, leading mobile phone company in India, is one of the few brands benefitted from the Make in India initiative, said a report released by Counterpoint Technology Research.
One of the first mobile phone manufacturers in India, Intex has quickly scaled its domestic manufacturing operations of mobile devices since 2015 and is looking to expand the same further, the research agency said after visiting its manufacturing plant in Noida.
By mid of 2016, up to 30-40 percent of components used in the production of mobile phones will be manufactured in India via Technical JVs, said Amitabh Khurana, head, Manufacturing, Intex Technologies. “The target is to manufacture the complete unit of mobile phone including components in India in a year’s time.”
Intex runs five manufacturing facilities in India. Three of them are located in Noida which commenced their operations in 2015 while the other two are located in Baddi (HP) and Jammu (J&K) with operations dating back to 2010 and 2004 respectively.
The company now plans to open another bigger manufacturing unit in Greater Noida spreading over eight hectares with a mobile handset manufacturing capacity of 35 million units per annum. In this facility, Intex will focus on R&D, in-house design and shift to higher level automation driven manufacturing process. Intex is also aiming to manufacture some of the components like speakers, PCBs, casings other than batteries and chargers.
Narendra Bansal, CMD, Intex Technologies, said, “The push given to domestic manufacturing through Make in India campaign will prove to be the growth engine for the Indian economy and will be the key to achieving the objective of unleashing India’s manufacturing prowess. We wholeheartedly support this and in line with that, we are associated with manufacturing in India since 2001 and are continuously increasing the capacity.”
Rajani Baburajan
