Tablet market share in Q2: Samsung leads, Micromax and Apple slip

CMR has released tablet market share list in India in the second quarter of 2013. Smartphone major Samsung leads the Indian tablet market with 21.2 percent share, Micromax slipped to third position from second rank in the first quarter. Apple is now out of the top 3 rankings.

Indian tablet market share in Q2

Samsung is leading the Indian tablet market with 21.2 percent share in the second quarter of calendar year 2013, CMR said.

Micromax’s tablet market share has dipped to 9.7 percent in Q2 2013 from 12.3 percent in Q1 2013.

Datawind’s tablet market share declined to 12.5 percent in Q2 2013 from 15.3 percent during the period.

Apple, which had 11.7 percent market share in the Indian tablet space, is not finding a space in the top 3 list of CMR’s India Quarterly Tablet PC Market Review, 2Q (April-June) 2013.

IDC shows Kabonn as the third largest tablet vendor

Earlier, market research agency IDC’s Indian tablet market share list showed Samsung as the leader in the tablet market share with 19 percent share. Micromax market share in the Q2 was 8.5 percent. Karbonn is in the third position with 7.8 percent share.

CMR says Indian tablet market size rose 107.4 percent year-on-year and 27.2 percent quarter-on-quarter to over 1,150,000 tablets in the second quarter.

Though 70 domestic and international vendors shipped tablets in India,  only 13 vendors shipped in significant volumes of more than 20,000 units during the period.

Indian tablet trends

Almost 80 percent of the tablet models launched during this period were with both 3G and Wi-Fi connectivity, leading to a growth of 103 percent in shipments of 3G tablets.

This is the first quarter when Tablets with dual-SIM functionality arrived in the India market, thereby giving vendors an additional specification to differentiate their offerings.

An important factor for increase in 3G-enabled tablet shipments is the growing data consumption amongst telecom subscribers to access social media networks and IM accounts, play online games, keep up with corporate and personal mail or simply browse the web for information on the go.

With the requirement for mandatory adherence to BIS certification it will be difficult for vendors who do not get their products BIS-approved to sell in India. This may lead to some consolidation in the India Tablets market in the short- to medium-term.

editor@telecomlead.com

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