Apple, the market leader, has gained share and increased its tablet AP revenue share to 37 percent in H1 2017. Apple is capturing more market share thanks to its own iPad tablets.
Intel has grabbed 18 percent revenue share in the worldwide tablet Applications Processor market in the first half of 2017. Intel improved as revenues jumped 6 percent.
Intel’s focus on Windows tablets paid off. The x86 chip-maker Intel retrenched from the low-end Android tablet AP market but capitalized on Windows tablets and gain market share. Intel is expected to maintain momentum through 2017.
Qualcomm, the third largest player in the tablet Applications Processor market, grabbed 16 percent revenue share in H1 2017, according to Strategy Analytics.
HiSilicon also performed well in the tablet AP market. HiSilicon’s parent company Huawei increased its tablet shipments in recent quarters and this has helped HiSilicon to build a strong position in the tablet AP market.
The tablet Applications Processor market posted 5 percent year-over-year growth to $984 million in H1 2017.
The latest development is encouraging for the chipset makers because the global tablet Applications Processor market had posted decline in the last two consecutive years.
Sravan Kundojjala, associate director of Strategy Analytics, the mature market pushed many of the tablet AP vendors to shift focus from high volume low-cost tablet APs to relatively lower volume but higher value tablet APs. This trend had boosted tablet AP average selling prices (ASPs) in H1 2017 on a sequential basis.
Strategy Analytics estimates that x86-based tablet AP shipments accounted for 14 percent of total tablet AP shipments H1 2017, up from 10 percent in H1 2016.