Cisco bags video deal from Globo

Cisco today announced its deal with Globo, a free to air TV broadcaster in Brazil, for virtualizing and orchestrating the network functions and workflows.

Cisco Videoscape  will assist Globo to reduce the cost and complexity to manage and modify video workflows, while increasing efficiency across their hardware and software resources.

Globo will be utilizing the virtual Videoscape and content management components, Cisco Unified Computing System (UCS) servers, Cisco Nexus switches, and Cisco Services to deliver dozens of forms of video, media content and metadata from a centralized network architecture.

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Globo reaches almost the entire Brazilian population through its TV stations, at 99.5 percent of potential viewers, and produces around 2,400 hours of entertainment annually.

Raymundo Barros, CTO, TV Globo, said: “With the amount of content we produce and manage, we are consistently working to improve the efficiency of our operations, and transform the way we deliver a variety of content to millions of viewers, on traditional and new media.”

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