Telecom industry body GSMA today announced the initial details of Mobile World Congress (MWC) 2017 in Barcelona.

Mobile World Congress 2017 will be held during 27 February – 2 March 2017 at Fira Gran Via in Barcelona, Spain.

The theme of MWC 2017 is “Mobile: The Next Element”.

GSMA expects more than 101,000 professionals from across the mobile industry and adjacent industry sectors to attend Mobile World Congress 2017.

More than 2,200 companies will exhibit at Mobile World Congress 2017.

Some of the exhibiting brands will include AOL, Cisco Systems, Deutsche Telekom, Ericsson, Ford, Google, Hewlett Packard Enterprise, HTC, Huawei, IBM, Intel, Lenovo, LG, Mercedes-Benz, Microsoft, NEC, Nokia Solutions and Networks, Oracle, Orange, Philips Lighting, Qualcomm, Samsung, SAP, Sony Mobile, Telefonica, Vodafone, Volkswagen and ZTE, among others.

GSMA Innovation City will be a highlight of the Mobile World Congress exhibition, with confirmed partners including AT&T, Cisco Jasper, KT Corporation and Sierra Wireless. The Innovation City will demo technology-led experiences that illustrate how mobile-connected products and services are improving the daily lives of citizens and businesses.

NEXTech will be showcasing technology trends, as well as theatres hosting a range of partner events and educational sessions. Artificial intelligence, drones, the Internet of Things (IoT), robotics and virtual reality / augmented reality, among others, will be some of the latest technologies at the display here.

The first confirmed Partner Programs include Adobe, Gionee Communication Equipment, Huawei, IBM, Interactive Advertising Bureau (IAB), McCann Worldgroup, MMS – Modern Marketing Summit, Phillips, Taiwan Excellence and Visa, said GSMA.