While there has been a great deal of buzz over the last
year about leveraging service delivery platforms for advanced applications such
as machine-to-machine services, mobile advertising and cloud services, the
primary drivers behind operators’ SDP deployment strategies remain the same:
Reducing time to market for new services and enabling proven services, such as
messaging.
However, the results of our latest SDP carrier survey
demonstrate a growing sophistication around the applications and capabilities that
operators are using SDPs to support, particularly those that relate to
operators’ content strategies, such as enabling developer communities and
integrating with third-party content providers,” said Shira Levine,
directing analyst for next gen OSS and policy at Infonetics Research.
Service delivery platforms separate the service layer
from the core network infrastructure, enabling operators to roll out new
services quickly without making changes at the network level.
Infonetics expects
operators will spend $5.2 billion globally in 2015 on fixed-line and mobile SDP
software and services
For the third year in a row, faster time to market was
the top business driver behind operators’ SDP deployments, while the ability to better enable a developer
community and integration with third-party content providers moved up the list
of drivers compared to Infonetics’ 2010 survey.
When asked who they consider to be the top three SDP
suppliers, the highest number of respondents named Oracle,
followed closely by Ericsson and Huawei.
Operators rated the importance of business drivers and
application drivers (messaging, presence, VoIP, IPTV, video-on-demand, app
stores, mobile advertising, IMS services, over-the-top video, cloud services,
etc.), discussed SDP architecture and integration strategies, rated criteria
for selecting SDP suppliers (technology, price, reliability, etc.), named
vendors currently used and under evaluation, rated their familiarity with a
variety of SDP vendors, and chose the “top three leaders” in SDP
technology, product roadmap, security, business modeling capabilities,
portfolio breadth, pricing, financial stability and service and support.
By TelecomLead.com Team
