Nokia announced it has formed partnership with Sony Pictures to explore the creative potential of Virtual Reality production and distribution.
Sony Pictures will use Nokia OZO hardware and software tools to create special CR content. Their studio will also integrate the OZO Player SDK into Sony Pictures Home Entertainment’s Privilege Plus app, available through Google Play.
The OZO Player SDK allows professionals to create amazing VR apps and experiences on any major platform. The SDK supports the creation of immersive apps with the highest quality playback of OZO content including 360 spatial audio, while also providing support for standard VR video and audio formats, Nokia said.
Sony Pictures will leverage OZO Live to transport fans to Sony Pictures events that they couldn’t otherwise attend. OZO Live allows content creators to produce fully immersive live experiences through 3D 360 degree video and audio playback technologies.
Nokia’s OZO camera and its suite of professional tools are ideal for content creators because they seamlessly integrate into established production processes and workflows, and enable the real time capture and broadcast of VR content, according to Sony officials.
“VR is a fast growing medium that is rapidly changing how we communicate and bringing a deeper connection to how we experience content,” said Paul Melin, vice president of Digital Media at Nokia Technologies. “We’re thrilled to partner with Sony Pictures and its talented storytellers to apply our technology and create experiences only possible with OZO – like 3D 360 live VR broadcast.”
“Partnerships with cutting edge technology companies like Nokia are critical as we develop the market for VR experiences and build scale in our production and distribution efforts,” said Pete Wood, SVP, Digital Sales at Sony Pictures Home Entertainment.
