Telecom network vendor Ericsson today said Telefonica | Vivo has deployed its Key Event Experience solution to handle data traffic during the 2014 FIFA World Cup in Brazil.

With the deployment, Telefonica | Vivo has become the first telecom operator to deploy this solution in Brazil.

Key Event Experience solution, according to Ericsson, enhances quality of network to improve the user experience during the period of the big events such as FIFA.

On 16 July, 4G Americas, a telecom industry body said 35.6 million tweets were posted during the Brazil-Germany match.

Ericsson studies conducted during 2010 World Cup in South Africa noted 40 percent increase in voice services against the beginning of the championship and 10 times increase in use of data services than the standard at the time. This demand, which was even bigger at 2014 FIFA event, required good network performance in stadiums and strategically important locations.

 

Paulo Cesar Teixeira, CEO of Telefonica | Vivo, said: “Smartphones were the main tool for the people who were in the stadiums to record the matches during the World Cup. Our aim in implementing Ericsson’s Key Event Experience solution was to adjust our network to provide our users with the best in terms of experience during the event.”

Ericsson installed two servers to the service provider’s network management system to extract network performance data and report every 15 minutes during the period of the World Cup, to evaluate the performance of the network and indicate preventive actions.

Ericsson said its solution is being applied in Sao Paulo, Belo Horizonte, Brasilia, Cuiaba, Manaus and Salvador.