Telenor, a mobile operator in India with 53 million subscribers in 6 circles, has improved user experience after deploying analytics solutions solutions from Teradata.
Teradata’s data warehousing analytics platform was deployed on Telenor India’s network in 2014.
The Teradata platform enabled Telenor to create improved ecosystem that offers a single point of access to near-real-time information. It is delivering a ten-fold increase in market-norm performance for re-rating bill plans and 99.99 percent reporting accuracy. This is reducing the turnaround time for financial closing from five to two days. Teradata has enabled a higher level of self-service support for the business teams.
Telenor aims to utilize analytics in order to create operational and cost efficiencies, lower call center costs, reduce churn and offer better incentives for retailers.
Telenor India competes with BSNL, Bharti Airtel, Idea Cellular, Vodafone India, Aircel and Reliance Communications in the Indian telecom market. High call quality and best customer experience are the primary goal for all players in the market.
The demand for mobile Internet and data services prompt telecom network operators to upgrade and evolve the back end IT infrastructure to deliver greater cost efficiencies for end-users.
Telenor tapped Teradata to enable to manage its increasing data traffic and at the same time deliver a seamless financial reporting structure. Telenor India will be making investment in Teradata data warehousing analytics platform.
“Teradata Active Systems Management offers data analytics that will allow us to prioritize queries, segment customer needs and load data in a timely manner,” said Tanveer Mohammad, chief operating officer of Telenor India.
Sunil Jose, managing director of Teradata India, said the idea is to optimize their business offering, reduce costs and inefficiencies along with fraud.
