Telecom operator Aircel says it achieved 20 percent growth in app downloads during the last quarter.
The uptake in the online transactions and app download was seen from Indian states such as Tamil Nadu, Punjab, Delhi, Andhra Pradesh and Karnataka.
The Aircel app also witnessed a surge in transactions which led to increase in Aircel online business revenue by 7.9 percent in the last quarter.
“The online transactions saw a huge shift post demonetization era wherein customers invested heavily in e-wallets along with credit /debit & net banking facilities,” said Anupam Vasudev, chief marketing officer of Aircel.
Aircel introduced additional features to its app like Data Loan, Payment through Main Account Balance and UPI as a payment option. “We will be integrating our Aircel Money as the payment option and Chat Bots,” Anupam Vasudev said.
Aircel has an App only product offering Full Talk Time on a recharge of Rs 86 and has also introduced 100MB data free offer with download of Aircel App.
To strengthen its online subscriber base, Aircel has introduced a special service to deliver Aircel SIM with add-on benefits. The offering of “SIM at your doorstep” can be applied online through Aircel’s website, mobile site or app, for a new SIM delivered at a potential customer’s doorstep with a free talk time worth Rs 50.