Aircel, in partnership with security solutions company Avast, has launched mobile security solutions to its customers in India.
The security package, which includes Avast Mobile Security and Avast Cleanup, will be offered as part of the Aircel Protect offering.
The development is in the wake of the rising concerns over data privacy in mobile devices. As per the latest reports, from Internet and Mobile Association of India (IAMAI), nearly 77 percent of urban users and 92 percent of rural users in India rely on smartphones as their primary device for internet access.
The Aircel anti-virus package is offered at INR 30 per month or Rs.205 annually. An Aircel Cleaner for optimizing the smartphone performance will also be available soon at only Rs. 30 per month, the company said.
Anupam Vasudev, chief marketing officer, Aircel, said, “Today, issues of data breach and its unlawful usage are plaguing the customers’ trust. As a responsible digital telecom player, we recognize their seeded apprehensions and hold mobile device and data protection as a key business priority.”
Data collected by Avast shows a 40% growth in mobile attacks year-on-year in the second quarter of 2017, indicating that the security and data threats on the mobile not only stay risky but continue to grow.