Telecom Lead India: Aircel has priced its new retail recharge card for games at Rs 69 for 14 days validity
Aircel Pocket Internet Games is a retail initiative allowing Aircel subscribers to download and play unlimited games along with unlimited internet access at affordable prices.
The card’s first look was unveiled by the Chennai Super Kings at a recent ceremony and will be available across India from November 22, 2012.
Aircel has associated with DisneyUTV and Electronic Arts (EA) for providing gaming content to bring alive Pocket Internet Games that would offer more than 1500 titles from EA & Disney’s gaming title library for the gaming enthusiasts.
These would include games like Need for Speed, EA Cricket, FIFA, Medal of Honor and Pirates of Caribbean amongst others.
The mobile user can download any number of games and play immediately without staying connected. Moreover, the unlimited internet bundled also allows limitless surfing on mobile.
Aircel has released a series of 6 exclusive card designs for Pocket Internet Games which would be available over the retail counters for mobile users. Depending upon the excitement generated, the company plans to bring in more such designs to refresh the youth interest and engagement with the product. The games are available for almost all the handset types except iPhones, Windows OS & Android (coming soon).
The Pocket Internet Games is available at the following denominations across Delhi.
| Price (Rs.) | 43 | 69 |
| 2G Data (MB) | Unlimited | Unlimited |
| Validity (Days) | 7 | 14 |
#No Talk Time or SMS will be given
#Free gaming link to be pushed during the validity period
Anil Gupta, Circle Business Head, Delhi, Aircel, said, “The potential in the Indian mobile gaming industry is still untapped. Mobile gaming expected to grow at a CAGR of almost 25 percent continues to be the largest contributor to the Indian Gaming industry. Since gaming is all that the youth wants to do, Aircel’s Pocket Internet Games offering an exciting bouquet of games, unlimited internet and flexible pricing makes this first ever retail gaming card a very disruptive product.”
“With 120 million internet connected mobile phones in India and it surely is the ‘golden time’ to maximize the potential of the mobile connectivity and reach out to the existing and potential gamers. Gaming is amongst the most popular entertainment options today amongst the mobile phone audience,” said Vishal Gondal, managing director – Digital, DisneyUTV.
