Telecom network operator Bharti Airtel on Tuesday announced the launch of Kabali products and services in Chennai, the capital city of Tamil Nadu.

These include special Kabali recharge packs with unlimited 2G internet, Kabali Hello Tunes and new Kabali branded SIM packs.

Bharti Airtel users can wish the superstar directly via, Airtel SMS channel. Messages received from customers along with their names will be compiled into a coffee table book and presented to the superstar, as a memorabilia.

Airtel will roll out a 3D Holographic Airtel Kabali Van that will go around in Tamil Nadu running movie teaser and exclusive bytes from the cast. The journey will commence a week before the release of the movie, for 30 days.

George Mathen, hub CEO – Kerala & Tamil Nadu, Bharti Airtel, said: “With our new Kabali exclusive products and services, we look forward to delivering an exciting and up close experience for all the Rajini fans across Tamil Nadu.”

Earlier, Airtel said Kabali’s music album has been streamed over one million times within three weeks of its launch on Wynk Music. The song Neruppu Da from the movie has also become the highest ever streamed single in all of South India with over half a million streams.

Kabali’s music album is available in Tamil & Teleugu and has seen strong uptake across South India on Wynk Music. Wynk Music is Airtel’s carrier agnostic mobile application.