Altice announced the appointment of Jean-Charles Nicolas as senior vice president of Altice Mobile that will be launched in the US in 2019 taking on Verizon, AT&T, Sprint and T-Mobile USA.

Nicolas, based in Long Island City headquarters, will lead the development, launch, and market strategy for Altice USA’s mobile service.

Nicolas will be responsible for the mobile customer experience, including operations, marketing, sales, and customer care. Nicolas reports to Hakim Boubazine, Altice USA’s co-president and chief operating officer.

“Our expansion into the U.S. mobile industry is an evolution for Altice USA, enabling us to deliver best-in-class entertainment and innovative digital services through high-quality, ubiquitous and seamless connectivity,” said Boubazine.

Altice USA’s mobile offering will be powered through the company’s MVNO agreement with Sprint.

The MVNO agreement enables Altice USA to connect its network to the Sprint Nationwide network and have full control over Altice Mobile’s features, functionality, and customer experience.

Previously, Nicolas served as the deputy CEO and CFO at telecommunications provider Altice Dominicana, where he managed the daily operations of all the company’s services, including its mobile business available across the Dominican Republic.

Before joining Altice Group in 2009, Nicolas held positions with French wireless and MVNO provider Neuf Cegetel as well as at Alten, a technology and engineering consulting firm, where clients included mobile companies Alcatel and Nokia.