Telecom service provider BSNL has tied up with Celltick to launch BSNL BUZZ cell broadcast service in India.
With this partnership, Celltick aims to provide managed interactive service on the home screen for BSNL’s 77.2 million mobile subscribers through its LiveScreen platform.
BSNL subscribers can receive content promotions including news, contests, subscription packs, coupons and advertising.
The service will also deliver location-based information services in seven local languages such as Hindi, English, Bengali, Tamil, Malayalam , Kannada and Telegu. BSNL BUZZ, a live app, will be embedded in every BSNL Mobile SIM card within the network, enabling interactive Cell Broadcast.
Cell Info /Mass Alerts services includes non-interactive messaging service for sending out messages to millions of BSNL users, communicating BSNL service offerings, social awareness and emergency messages.
“The mass market service delivers content and services to the mobile home screen of our customers using a simple interactive medium,” said Anupam Shrivastava, chairman & managing director of BSNL.
Abraham Punnoose, managing director of Celltick India, said that Celltick powers billions of mobile-initiated commerce transactions for virtual and physical goods serving more than 150 million active consumers across 25 countries.
