BlackBerry has tied up with Indian telecom service provider Idea Cellular to launch Enhanced SIM-Based Licensing (ESBL) in India.
The new ESBL offering enables Idea Cellular customers to integrate Enterprise Mobility Management (EMM) services with their wireless billing. The ESBL offering will support iOS, Android, Windows Phone and BlackBerry 10.
Idea Cellular will resell BlackBerry EMM services licensing as a bundled offer. The selling process with voice and data plan integration will enable Idea Cellular to offer a monthly billing model. Idea Cellular customers will be in a position to add new BlackBerry services.
ESBL will also integrate into the carrier provisioning systems and help Idea Cellular identify current customer licensing and upsell opportunities.
Enterprise customers will gain from improved purchasing experience that provides the opportunity to consolidate operational costs into one monthly invoice. Customers will have the flexibility of a monthly pay as you go licensing model delivered through Idea Cellular. Enterprises with 100 percent BYOD policies will also have the opportunity for Bring Your Own License (BYOL) with ESBL.
Sashi Shankar, chief marketing officer, Idea Cellular, said: “With the new ESBL offering, Idea Cellular will become the one stop shop for the customers for devices, data plans, and software and services.”
