Idea Cellular, the third largest mobile operator with over 170 million subscribers, announced low cost sharing plan at Rs 499.

Idea Cellular is selling the latest sharing plan across all Idea 3G and 4G circles except Tamil Nadu, Karnataka, Orissa and North East.

Idea Cellular’s low-rental sharing plan allows the consumer to enjoy a promotional 1 month free subscription of movies on Eros Now. The plan offers 2GB 4G/3G  sharable data along with 550 local + national talk time and 200 local + national SMS.

The company has also improved its existing plans under the Easy Share portfolio at Rs 999, Rs 1499 and Rs 2499 with free music and movies subscription every month.

Sashi Shankar, chief marketing officer at Idea Cellular, said: “The improved Easy Share portfolio with new tariff plan starting at Rs 499 is targeted at those consumers who are looking at value for money and at the same time like to share their data benefits.”