Idea Introduces International Roaming Offer till July 14, 2011

Idea Cellular has launched a special “International Roaming Offer” for its postpaid subscribers during the upcoming season. Starting April 15th, Idea postpaid subscribers can avail a flat 25% discount on their mobile phone usage while traveling to any of the 12 most frequently visited countries in the world viz. UAE, USA, Singapore, UK, Thailand, China, Germany, France, Switzerland, Sri Lanka, Hong Kong and Italy. The offer is valid for three months till July 14th 2011.

The “special period” Roaming rates are available on International Roaming services such as Incoming Calls, Outgoing Calls, SMS and GPRS.

Speaking about the new offer, Sashi Shankar, CMO, IDEA Cellular said, The summer season witnesses a sharp rise in the outbound traffic from India as people go on leisure holidays or to spend time with their friends and families living abroad or travel for business needs. Majority of Indian travelers go to Europe, US, UAE and the Asian countries. For all such travelers, we have created a special discounted international roaming offer which will make their stay more affordable and convenient. I am confident that the new offer will boost our international roaming usage during the season.

In addition to the discounted tariffs, Idea subscribers are also eligible for a Cleartrip voucher worth Rs 4,000 that can be redeemed while booking airline tickets and hotel stay through the Cleartrip website. This travel voucher offers Rs. 2,000 off on international hotel bookings, Rs.1,500 on international round trip flights, and Rs. 500 on domestic round trip flights. To avail the voucher, Idea post-paid subscribers need to SMS “ACT CLT” to 12345, in return of which they will get a voucher code. This voucher code can facilitate a subscriber to redeem the discounts while booking flights and hotels through Cleartrip.

The offer is available for Idea postpaid subscribers between 15th April to 14th July 2011.

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