Telecom Lead Asia: Globe Telecom President and CEO Ernest Cu says the company’s mobile browsing segment became the fastest-growing product line in the first quarter of 2013.
Globe Telecom says mobile browsing and other data revenues now account for 13 percent of total mobile revenues, up from 12 percent in Q4 2012 and 10 percent in Q1 2012.
At present, over 60 percent of the Globe network is already running on 4G HSPA+ which provides faster mobile browsing experience for customers.
The significant growth came after Globe Telecom beefed up its mobile browsing plans SuperFB for prepaid subscribers and AstigFB for TM subscribers by offering longer denomination variants.
For P15, Globe prepaid and TM subscribers can enjoy unlimited access to Facebook on mobile for 2 days. The 1-day variant is available for P10.
For users who browse other sites aside from Facebook, Globe boosted its data plan offerings with PowerSurf Megabytes, or mobile browsing plans that give prepaid and postpaid subscribers bulk MB of mobile data that is consumable per KB.
With PowerSurf MB, subscribers only pay for actual data used. This means subscribers can comfortably leave their mobile data connection enabled and enjoy features like push notifications or background syncing without accumulating an expensive bill.
Prepaid subscribers can choose from the following affordable PowerSurf plans: 20MB for P15 valid for 1 day, 50MB for P30 also valid for 1 day, and 100MB for P50 valid for 3 days.
Prepaid and Postpaid subscribers looking for plans with higher MB allocation and longer validity can avail of the following 30-day PowerSurf variants: 50MB for only P99, 300 MB for only P299, and 1GB for only P499.
“We are happy to see how our mobile browsing business has grown and how our offers have seen strong take-up among subscribers. Gone are the days when mobile browsing is feared by many because of bill shock or the lack of understanding on how it works,” said Jenny Granada-Echevarria, head of Globe Mobile Data Services.
picture source: globe.com
