Ringo today announced the launch of its international calling app that can be used without Internet access. The company said the price will be 70 percent cheaper than Vodafone and Bharti Airtel.

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Ringo is targeting the $2 billion international calls market. Consumers in India spend well over $2 billion annually to make international calls.

The price of Ringo calls is 70 percent lower than standard rates offered by most telecom operators.

The price of international calls at Ringo is 70 percent cheaper than Vodafone or Airtel.

The company is offering international calls at 20 percent cheaper than Skype or Viber for most destinations.

In 2012 India originated 20 billion international voice minutes – excluding OTT apps — representing 4 percent of the global ISD traffic. India is the 4th largest originator of ISD calls in the world, after USA, UK and Germany.

Bhavin Turakhia, CEO of Ringo, said: “Reliable internet connectivity that can support VOIP calling is still far away in India. Ringo provides the perfect solution for Indian consumers who want to connect abroad at a low-cost.”

Ringo uses a unique call flow to convert international calls into local calls. When a Ringo user from India contacts someone in the United Kingdom, Ringo will automatically dial out a local call to the Indian user and another local call to the UK user and connect the two over reliable carrier circuits.

Baburajan K
[email protected]