American wireless operator Sprint – in a bid to take on T-Mobile US — is set to offer new and existing Boost Mobile customers prepaid plans with unlimited calling, text messaging and 1 GB of data for $35 per month.
Bloomberg reports that the struggling U.S. carrier is decreasing the cost of its pay-as-you-go service and doubling the data available on the plans to retain users.
In an escalating price battle with T-Mobile US, Sprint’s promotional offer will be starting tomorrow and will end on 3 November.
The special and limited period offer from the third-biggest U.S. carrier is less than the $40 for 1 GB of data at T-Mobile and the $40, 500 MB monthly plan at AT&T prepaid business.
Last month, Sprint Chief Executive Officer Marcelo Claure introduced two offers in a bid to sharpen the competitive edge of the carrier and reverse a seven-year streak of customer losses. The SoftBank owned Sprint has also begun talking about network quality to attract customers.
In the new offer, Sprint — based in Overland Park, Kansas — is also cutting the cost and doubling the data for its more expensive prepaid plans, which were priced at $50 a month and $60 a month.
On August 21, T-Mobile encouraged its customers to recruit new subscribers, primarily from Sprint, via a new offer. The fourth-biggest carrier’s refer-a-friend offer will reward its own mobile subscribers and the friends recruited from rival carriers with one year of unlimited data.
T-Mobile, led by CEO John Legere, added 2 million monthly subscribers last year through lower international rates and contract buyout offers to users switching service.
Meanwhile, T-Mobile will still looking for a buyer ever since its talks with Sprint has hit roadblock due to significant regulatory challenges.
