Sprint announced the appointment of Comcast veteran Rob Roy as chief digital officer to enhance the customer experience by using online and mobile technology.
Rob Roy served two cable companies – Comcast and Time Warner Cable before joining Sprint as the CDO.
Roy has run the e-commerce and digital businesses as senior vice president-Digital Revenue for Comcast, the No. 1 cable company in the U.S.
At Comcast, responsibilities of Rob Roy included digital strategy, product development and sales across all digital channels for more than 22 million residential and business customers and accounts.
Prior to joining Comcast, Roy led e-commerce, self-service and digital marketing at Time Warner Cable, the second largest cable company in the United States.
Sprint, a company owned by SoftBank of Japan, has more than 60 million wireless subscribers in the U.S. telecom market.
At Sprint, Rob Roy will focus on leveraging multi-touch personalization and marketing automation to build a digital customer journey across all device types to deliver a seamless, omnichannel approach for acquiring the always connected customer, driving sales and providing support.
Sprint delivers simple, fast and convenient service via its retail stores, online, mobile devices and telesales teams.
Rob Roy will report to Sprint President of Omnichannel Sales Kevin Crull.
“Delivering speed, convenience and world-class service across platforms requires constant innovation,” said Sprint President of Omnichannel Sales Kevin Crull. “Rob’s skill, knowledge and experience will enable us to continue breaking new ground in improving the wireless customer experience.”
Roy will drive Sprint’s digital efforts across multiple functions, with an emphasis on sales, marketing and technology. His work will enable Sprint to build one-to-one relationships with customers via its customer acquisition, care and retention efforts, and he will develop and execute strategies that fuel growth, achieve strategic and operational goals and create cost savings.
