Verizon has tapped telecom network operator Bharti Airtel to expand its content delivery network across India.

As part of the investment program, Verizon Digital Media Services and Bharti Airtel will launch new points of presence (PoPs) in four cities in India: Mumbai, Chennai, Bangalore and New Delhi.

The association between Verizon and Airtel is part of the Verizon’s strategy in expanding its content delivery network in strategic markets.

The four PoP installations mark Verizon Digital Media Services’ significant investment into expanding across the country, leveraging Airtel’s digital infrastructure as a gateway to India.

Digital media consumers can improve their experience in India when they access content on the Verizon Digital Media Services platform.

“The launch of these strategic PoPs marks the beginning of a partnership between Verizon and Airtel Business and cements our commitment to providing consumers in India, one of the fastest-growing markets for digital media consumption,” said Rob Peters, chief technology officer at Verizon Digital Media Services.

Verizon Digital Media Services will be utilizing Bharti Airtel’s data center services and network across the country to provide better digital media experiences to internet users in India. Bharti Airtel’s global network runs across 225,000 Rkms, covering 50 countries and five continents.

Using third-party Cedexis measurement tools, Verizon Digital Media Services observed significant network improvements when comparing its network performance in India before and after the PoP installations. The amount of time required on Verizon Digital Media Services’ servers to receive users’ requests, respond and deliver results has significantly decreased.

“India is fast emerging as a large regional IP Hub and we are excited to enable Verizon Digital Media Services to provide digital services in India,” said Ajay Chitkara, director & CEO-Global Voice & Data Business, Bharti Airtel.