Videocon Mobile Services becomes Videocon Telecom

Telecommunications service provider Videocon Mobile Services has unveiled its new logo Videocon Telecom, as part of its new brand strategy.

Part of the $4 billion worth Videocon Group has changed the logo due to its presence in the mobile phone business. Its phone business is known as Videocon Mobile.

Two businesses under the same name — Videocon Mobile – earlier created confusion to its mobile phone and telecom service users.

Videocon is in the process of expanding in India. 4G LTE services will be unveiled next year.

Recently, the telecom operator demanded difference between spectrum fee payable for the forthcoming spectrum auction and it paid in 2012 November. This is because telecom regulator TRAI recommended steep cut in spectrum price. This will assist established players such as Airtel, Vodafone, Idea Cellular, etc.

Punjabi actor and singer Gippy Grewal is its brand ambassador.

The new logo reflects the core values of the brand and the new face that reflects the aspirations of the youth, said Arvind Bali, CEO, Videocon Telecommunications, announcing its brand strategy.

On Wednesday, Tata Indicom also announced its new brand strategy.

Videocon Telecom will connect with forward-looking, modern youth segment and extend its market presence.

Videocon Telecom unveiled
Videocon Telecom stands for the modern, dynamic, forward-looking and multi-faceted youth of today. Earlier, Videocon group has associated with many celebrities including Shah Rukh Khan, Abhishek Bachchan, Riteish Deshmukh, Shruti Haasan, etc.

Videocon Telecom plans to leverage the association with Gippy Grewal through various mediums.

The artist will be visible in newspapers advertisements, in television commercials, digital media, on billboards, on retail front displays and in on-ground brand activation activities.

Meanwhile, Tata Docomo, the unified telecom brand of Tata Teleservices, launched its new brand campaign that will urge its audience to open up and let go of their inhibitions.

Earlier, the brand focus was on ‘Do the New.’

Tata Docomo’s latest campaign focuses on inspiring people to speak up and have more meaningful communication.

The campaign smartly connects an interesting and universal life insight that will inspire people to speak up more often with simple value for money tariffs such as 20p/min and 20p/MB that facilitate stress-free conversations, said GurinderSingh Sandhu, head, Marketing, Tata Docomo.

editor@telecomlead.com

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