Smartphone market share: Apple dips, Xiaomi surges

Smartphone market share chart Q2 2017
The global smartphone shipments in Q2 2017 grew 6 percent to 360 million units, according to Strategy Analytics.

Samsung is the leader with 22 percent smartphone share.

Apple’s smartphone market share dipped to 11 percent.

Xiaomi surged 58 percent annually.

Huawei has 11 percent smartphone share in Q2 2017.

Lenovo and Micromax lost share in India to Xiaomi.

“The smartphone market has settled into a steady rhythm of single-digit growth this year, driven by first-time buyers across emerging markets like Africa and upgrades to flagship Android models in developed regions such as Western Europe,” said Linda Sui, director at Strategy Analytics.

Samsung shipped 79.5 million smartphones in Q2 2017, growing 2 percent from 77.6 million units in Q2 2016. Samsung recovered from last year’s Galaxy Note 7 battery fiasco, fuelled by demand for the new Galaxy S8 portfolio with an innovative bezel-less design.

Apple grew 1 percent and shipped 41.0 million smartphones for 11 percent share in Q2 2017, down from 12 percent a year ago. Apple’s iPhone has gone out of fashion in China and this is placing a cap on its worldwide performance.

“China has been a highlight in iPhone sales for Apple over the past couple of years as 4G LTE became available from mobile network operators. However, Apple has warned in previous earnings calls that the China market growth has slowed and pent-up demand has been satisfied,” said Jeff Orr, research director at ABI Research.

Huawei has 11 percent smartphone share in Q2 2017, increased from 9 percent a year ago. “Huawei is now closing in fast on Apple and Apple will be looking nervously over its shoulder in the next few quarters. Huawei is outperforming across Asia, Europe and Africa with popular Android models such as the P10 and Mate 9,” said Woody Oh, director at Strategy Analytics.

OPPO shipped 29.5 million smartphones and maintained fourth position with 8 percent share in Q2 2017. OPPO grew 64 percent annually in the quarter, taking share from major rivals like ZTE, LG and TCL-Alcatel across China, India and Europe.

Xiaomi soared 58 percent annually and recaptured fifth place for the first time in a year, taking 6 percent global smartphone marketshare in Q2 2017, leaping from 4 percent in Q2 2016. Xiaomi’s range of Android models, such as the Redmi 4A, is proving wildly popular in India, snatching volumes from competitors such as Lenovo and Micromax.