The prospect of mobile video calling have improved in the
last eighteen months due to the launch of mobile video calling services by
major industry players, increased availability of front-facing cameras on
smartphones and underlying technology improvements, according to Juniper
Research.

The increasing dominance of the smartphone in developed
markets, meanwhile, and the simplicity of the app download model have improved
the market for mVoIP delivered through mobile clients downloaded to the
handset, although there are still few alliances between MNOs and mVoIP service
providers, finds Juniper Research.

The role that voice plays within the broader mobile
communications market will change as it becomes available within other
applications such as gaming and social networking, finds the Mobile Voice and
Video Calling report.

Alliances between Facebook and several mVoIP service
providers, and the high profile acquisition of Skype by Microsoft are expected
to accelerate this trend.

Services such as Apple’s FaceTime have brought mobile
video calling to the public consciousness,” said Anthony Cox, associate
analyst at Juniper Research.  

Lack of a standardised approach and the absence of a
clear route to monetise new IP-based mobile video calling services may hold
back mobile video calling from becoming a truly mass-market service for the
foreseeable future.

Mobile VoIP and mobile video calling services will
develop significantly faster in developed markets due to the direct correlation
between 3G and 4G roll outs and the take up of mobile VoIP and mobile video
calling.

Revenues from the circuit switched voice market will
continue to diminish over the next five years, although this is not expected to
accelerate.

Many basic mobile video calling services are offered for
free by players wishing to kick-start the market.

By Telecomlead.com Team
[email protected]