China to Become the Second Largest IPTV Market

IPTV subscriptions are set to grow from 40 million in 2010 to more than 70 million by 2014, according to SNL Kagan.


The findings are based on an analysis of the top 75 media economies across North America, Latin America, Europe, the Middle East and Asia Pacific.


IPTV adoption has increased at a 92.4 percent compound annual growth rate over the past six years.


Western Europe will continue to lead the world in IPTV subscriptions, reaching 26.7 million households by 2014. China will become the second largest IPTV market, reaching 12.4 million IPTV subscribers by 2014 and pushing the U.S. into third place, according to SNL Kagan.


Latin America and Eastern Europe will see subscriber increases at respective 114 percent and 24.4 percent compound annual growth rates between 2010 and 2014.


IPTV video service revenues will grow from $12.9 billion in 2010 to $27 billion in 2014, equal to 11 percent of global pay-TV revenues.


The global move towards IPTV service adoption is being driven by a handful of telcos, with the top five operators accounting for 44.3 percent of the global IPTV subscriber base at year-end 2010.


In the U.K., BT is set to show strong growth, due to BT Vision’s adoption of an innovative hybrid IPTV/DTT technology that leverages the U.K.’s popular Freeview DTT service.


Although IPTV presently accounts for just 6 percent of the world’s pay-TV subscribers, the platform is fueling hyper-competition and video service innovation in major markets globally. Telcos often provide the spark igniting consumer interest in multi-screen services, HD and VOD, generating in parallel support for investment in next generation broadband networks,” said Julija Jurkevic, Media and Communications analyst at SNL Kagan.


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