Everything Everywhere 4G / LTE service will cover one third of British population 31-12-2012

Telecom Lead Britain: Everything Everywhere (EE) said its 4G LTE service will cover a third of the British population by the end of 2012.

Its Fibre service will cover 50 percent of the population by the end of the year.

EE, which is providing mobile and fixed line services to 27 million customers, has become the first company in the UK to provide 4G mobile services alongside fixed-line Fibre.

EE’s mobile service currently provides coverage to 99 percent of the population with 2G and 98 percent of the population with 3G.

EE’s Fibre Broadband, typically ten times faster in homes and offices, is available to 11 million premises as well. EE Fibre Broadband offers maximum download speeds of up to 76Mbps.

10,000 EE experts will serve and sell to EE, T-Mobile and Orange customers.

4G EE plans come with unlimited minutes and texts as well as new services, including EE Film, Clone Phone and inclusive nationwide BT Wi-Fi.

EE is planning to offer 4G mobile coverage to around two million people in Britain every single month between now and the end of 2014.

Meanwhile, EE said 74 percent of UK businesses intend to adopt 4G within 12 months.

According to a survey by EE, Newcastle”s business community is showing the strongest demand for 4G, with eight out of 10 Newcastle-based firms intending to roll out the superfast mobile service within 12 months.

78 percent in London plan to do the same.

CEOs and sales staff will be first in the business to use the new technology. The study noted a similar trend occurring in America.

British businesses expect 4G to help increase productivity (58 percent) and boost employee well-being and motivation (38 percent). The technology will also help firms compete through innovation – 50 percent want 4G so they can set up an internet connection quickly without having to wait for a fixed line to be installed. This is a boon for retailers wanting to set up a pop-up shop, or builders looking to set up a temporary office onsite.

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