Telecom Lead India: Global IPTV subscriptions reached 60
million at the end of 2011, as the last quarter witnessed the biggest three
month increase in subscribers, according to broadband analyst firm Point
Topic.

 

The firm revealed that globally ARPU increased by
just under 2 percent in the year, total revenues were up over 30 percent and
with the continued subscriber growth it looks like a very strong positive set
of indicators.

 

The year end is often the strong quarter but in
combination with the global recovery in consumer spending and the will and
technical ability to deliver a service, IPTV is really starting to find the
sweet spot. In addition we’ve seen a growth in the Average Revenue per User
(ARPU) the operators have managed to generate,” said Oliver Johnson, CEO of
Point Topic.

 

The research firm said that IPTV as a service is very important to operators. It is the
-stickiest’ of residential services and is a necessity for most ISPs. It also
offers the best opportunity, at the moment, of increasing revenue.

 

Johnson added that it is an extremely competitive
market however. The technical path to deployment is well trodden but in
combination with high equipment and content costs, and the increasing
competition in the market IPTV is not a -slam dunk’ for operators.

 

In order to maintain the commanding position, there
is a need for the companies to offer the right bundles for their consumers in a
particular market.

 

 Furthermore, signing the right deals and
maintaining a customer base in the face of global competition will be the mark
of a successful ISP in the next few years.

 

Global IPTV market to touch US$45.3 billion in 2015, at a CAGR
of 20% in 2011-2015

 

The number of global IPTV subscribers is expected to
reach 105.1 million in 2015, a compound annual growth rate of 18.7 percent,
according to Research and Markets.

 

The service revenue for the global IPTV market was
US$21.8 billion in 2011 and is forecasted to grow to US$45.3 billion in 2015, a
compound annual growth rate of 20 percent.

 

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